First-in-kind contest creates chance to win trips, merchandise, gift cards and up to one million points
IHG's (InterContinental Hotels Group) Priority Club® Rewards today announced the launch of Priority Club Rewards® Sweepstakes, an industry-first redemption option that enables members to instantly redeem their Priority Club points for entries into a prize drawing. Similar contests were also launched for members in the United Kingdom, China and Japan.
Priority Club members in the U.S. and Canada can go to www.priorityclub.com/sweepstakes through Saturday, August 11th to redeem as few as 100 points for an entry in the current drawings. Members can enter each new drawing as many as ten times per day for a chance to win brand-name merchandise, gift cards and much more.
Starting Sunday, August 12th through Saturday, September 1st, 2012, members will have an opportunity to win one million Priority Club points by entering the Priority Club Rewards Sweepstakes. With their new points balance, the winner could redeem for up to 20 Reward Night stays at any InterContinental® Hotels & Resorts worldwide.
“We’re the world’s largest and fastest-growing hotel loyalty program, which means we are constantly seeking new ways to reward both well-established and new members,” said Don Berg, vice president, loyalty programs and partnerships, IHG. “Building on our history of firsts in our industry, Priority Club Rewards Sweepstakes is a new way to engage our members by giving them more options to redeem points. Loyal guests with low point balances, like families who travel for leisure, now get a chance to win unique prizes, travel packages and build up their point balances through unprecedented giveaways, including one million Priority Club points.”
Priority Club Rewards Sweepstakes runs through Saturday, October 13th, 2012 with prizes changing often. Examples of additional prizes include:
•$500 Gift Card to The Home Depot®
•Tumi Alpha Frequent Traveler 22” Zippered EXP carry-on
•Three nights at any domestic IHG hotel + two roundtrip domestic airfare tickets
•Bose QuietComfort 3 Acoustic Noise Cancelling headphones
•Fuji FinePix 14MP 10x zoom digital camera with bonus case & card
•$250 Best Buy® gift card
•50,000 or 100,000 airline miles
•And more Priority Club points!
Members in the United Kingdom, China and Japan have opportunities to enter similar contests. Visit www.priorityclub.com/luckydraw for details.
Priority Club Rewards Sweepstakes comes on the heels of the Priority Club Digital Rewards launch, another new way members can redeem a small amount of points for downloadable content including music, games and software. Priority Club members regularly enjoy program privileges, including No Point Expiration and No Blackout Dates, on Reward Nights. Flexible programs, including Flights Anywhere™ and Hotels Anywhere™, also provide members the freedom to select redemption choices that best suit their lifestyles.
Visit https://ihg.promo.eprize.com/lucky/public/fulfillment/rules.pdf for full sweepstakes information, including terms and conditions.
Priority Club Rewards is always free to join at www.priorityclub.com; or by downloading the mobile app for your Smartphone or tablet; or by calling 1-888-211-9874. Start earning points immediately when you stay at any of the more than 4,500 hotels around the world under the IHG family of brands.
The site development, official rules, creative, prize fulfillment and language translations were created by ePrize, the leader in digital engagement for loyalty, promotions, social media and mobile.
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